CELEBRATE ICONIC MOMENTS
CREATE AN ICONIC FRAGRANCE
Through group collaboration, we craft exclusive, personalised scents that are more than just fragrances—they are generational legacies, each bottle a tribute to the journey that created it.
EVERYONE
HAS A STORY WORTH CELEBRATING
AMURI is a fragrance company that brings iconic individuals and their fans together through a collaborative journey to create something truly unique.
We work closely with passionate people to design not only a fragrance but also the bottle, label, and presentation casing, ensuring that every element reflects the shared vision and story between the icon and their followers.
AMURI
CO-LAB
Co-create a fragrance with us
WHAT IS A CO-LAB?
Within the AMURI Co-Lab, we ask: what does it mean to capture a moment in time, to give it form and fragrance?
Each collaboration begins with an iconic moment, a feeling.
From there, the path unfolds organically, a dialogue between the icons and those who resonate with their story. We don’t begin with a finished product in mind, but rather with a question, a shared inquiry.
YOUR CONTRIBUTION
You’ll contribute to every aspect, from the fragrance notes and bottle design to the label details and presentation. Through live streams, you’ll gain intimate access to the Icon’s world, hearing stories of their most formative moments and witnessing their reactions to the evolving fragrance.
AMURI FRAGRANCE
After the Co-Lab, the AMURI team meticulously assembles these contributions into a singular fragrance. You’ll receive a limited-edition fragrance along with a digital certificate granting lifetime refills and access to exclusive online content — a lasting connection to the Icon and their story.
WHY FRAGRANCE
Scent, our most primal of senses -with the power to unlock memory and to
re-live emotions.
A Collaboration with Amuri makes fragrance more than just a scent; it makes it a shared story that becomes a shared act of creation, weaving individual visions into a beautiful synthesis.
This language expressed through aroma results in a fragrance that uniquely reflects the passions of its creators.
