Everyone
Has A Story.
Few Bottle It.
Picture This:
Your essence, your inner fire, your spirit - distilled into something real, something lasting. A scent that doesn’t just wear, but lives.
Co-created by you and the people who truly get it
- your fans, your tribe, the ones who feel the pulse of your journey.
We Bottle
Moments,
Memories,
The Electricity
Of Being Alive.
We take your story and carve it into scent - exclusive, limited, unmistakably you. This isn’t merch. This isn’t mass-produced. This is legendary - a fragrance only those who walked this road with you will ever hold in their hands.
Community
Co-Creation:
This is personal.
Your story isn’t written alone, and your scent shouldn’t be either.
AMURI fragrance is about co-creation – an experience, not a transaction.
We invite your community into the mix, where together, you’ll shape a fragrance that carries the weight of shared memories and raw moments.
Your people help craft the scent profile, the bottle, the label - every detail, every choice, a reflection of the connection between you and them.
This is more than just a product.
It’s a bond made tangible, a legacy infused in every drop.
The Amuri Journey:
From Soul to Scent
This isn’t
off-the-shelf.
This is an odyssey.
Here’s how it goes:
Inspiration
We explore the smells that ignite your iconic moments and the emotions that define you.
Community Co-Creation
Your people weigh in on shaping the scent – their memories of you, their instinct and their preferences on the scent, bottle and label design.
Artisan Blending
Amuri’s perfumers take these ideas and turn them into prototypes of the your custom perfume.
Live Refinement
You and your tribe fine-tune the formula, live and in real time through Amuri Co-lab.
Your Signature Scent
The final creation numbered, certified bottles—never to be mass-produced, never to be repeated. A scent that’s lived, not just worn.
Co-design the perfume formula, bottle and label.
Glass etched with unique number.
Limited production.
Designed by you and your crew.
Why Amuri?
Because stories should leave a trace.
Six Reasons
You Need This:
Life is too short
This is your story, bottled, unique.
You and your fans decide what it smells like, what it looks like, feels like.
Every Amuri bottle can be refilled—so the fragrance, just like your story never ends.
It’s collectible, inclusive, iconic.
Be real—it’s pretty cool to have your own unique signature fragrance?
This is alchemy. This is craft. A lasting fragrance on the air, on the skin, on the memory of those who breathe it in.